I try and spread the love around, I do not shop at just one shop. Each shop in our town has it's own selection and reputation, too,(the good and the bad) whether that's something to consider or not,that's up to you.

I'd be careful about ordering a bike you haven't ridden. Are you obligated to purchase it if you decide it's not "the one"?.

The rule of thumb that I always suggest when looking at bikes is "which one makes you smile the most".