Quote Originally Posted by doctorfrau
Naw, Viagra advertises in all kinds of men's mags, and lots of men over 40 cycle b/c running has ruined their knees. Viagra targets active men and you'll see ads for it wherever you find those men - it's in ski mags etc also.
Let's also add that cycling mags usually have tons of advertisement for sex-gizmos, "learn the ropes", "herbal" treatments to increase potency, etc.

Part of it is, yes, the targetting of men in general.

Another part of it, I think, has something to do with men active in cycling (and other sports actually) being quite interested and worried about performance in ALL areas of their lives...