Quote Originally Posted by emily_in_nc View Post
In recent years, the most important criteria for me when considering purchasing road bike apparel has become visibility. Back when I first started riding in the late '80s, there were so few if any women's jersey choices that I ended up in men's smalls, and I thought nothing of buying a dark blue or black jersey. No more -- not after knowing so many cyclists who have been hit by cars (thankfully, I am not one of them, knock wood). Bright pink is highly visible, so it's a great color for the road, girly or not. I also favor yellow, red, and orange for the same reason. When I'm riding my mountain bike, anything goes, so I can wear even older jerseys, and I tend to wear a lot of blue, which I don't think is as visible on the road.

I really appreciate the incredible selection of women's apparal (and everything else) at TE and all the work that goes into presenting them to us! I really enjoyed the blog entries -- and amazing photos of Susan from an earlier entry below. Susan, you are but a shadow of your former self. Congratulations!!
I follow the same thinking re: color - a few years ago I did a ride with a friend who was wearing a blue jersey, and I was struck by how it did not jump out as a visible color. I tend to stick with brighter colors - pink, orange, yellow. I also avoid dark colors like navy and black because they make me hotter on hot sunny days. White is good too, for evening rides when it's getting dark.