I know it sounds funny, but just last Friday I was riding along and all the sudden my Brooks B17 was just so comfortable -- not that it was uncomfortable before, it was just like some teeny little adjustment took place and I found the sweet spot.

I'm going to buy another for my hubby. If he doesn't like it, then I'll put it on a different bike.



edit: Oh, and as far as treatment, I just followed the directions that came with the seat.