I think we're too far away from the memories of the people who grew up during the Depression. My grandparents, now all deceased, were of the "waste not, want not" OR "make do or do without" generation. I'll be 50 this year and I have some of that frugalness, but I certainly don't see it in the new college grads that are interning in my office. These "kids" would be equivalent to the adult greatgrandchildren or great-great grandchildren of Depression Era adults - just too far away - it's ancient history to them.