Chamois Creams (w/o parabens OR witch-hazel)

[alpinerabbit]

So, I've done a few 40-50 mile rides, and so far, I haven't used any sort of chamois cream, bag balm, etc. To date, I've had only minor saddle soreness. Tomorrow, I'm riding 70 miles. Do you all use the products just on longer rides, or is it something you use with every ride? I guess a trip to the lbs would be advantageous--just in case?

Trip to the LBS is not really necessary. I started out with baby cream. so Drug store will do.