From Today's Wall Street Journal

[Susan Otcenas]

You really to watch the hydrogenated oil thing too - they are thinking up all sorts of fancy names to hide it these days - calling it interesterfied, fractionated or modified

Also High Fructose Corn Syrup. I pretty much won't buy anything that has HFCS in it. You'd be amazed at what is sneaks into, too. I've become a very avid label reader.