The interactive concept isn't really a new one. Medic Alert has done it for years, and it seems to work well for their users. I've been fortunate thus far- no one's ever needed to call Medic Alert with my user ID- so I can't give any first-hand testimony.
I would say that it's worth it if you need more than just basic "who I am" and emergency contact info. At $10 a year, it's considerably cheaper than Medic Alert too.....




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