I count things. There's one hill we do every Sunday with the club ride. It's a tandem friendly hill - meaning long and not too steep. Tandems have a reputation for not climbing well, so we like to fly up this hill. It's our one chance for glory.But it's long. So as soon as Thom does our first down shift I start counting telephone poles. Depending on how we're feeling it's eight - ten telephone poles to the screaming downhill on the other side.
In Hawaii on the climb up from sea level to Volcano (4000 feet in 28 miles, grueling head wind at times) I started just counting anything. It paid off because I saw a nene - the state bird of Hawaii which is apparently fairly elusive.
I count things when I'm on my single too. Usually it's how many "bad" things I have to ride over. When we've been out for a long ride we usually come home over a road with two hills I dislike and a along flat stretch with a headwind. (I live in the Delta - there's always a wind usually around 15 knots some afternoons higher.)
Sometimes Thom will sing to me or we'll sing sea chanties together.
My other trick is to tell me myself that this isn't as bad as X and I did X so what am I squawking about or, "You ain't racing honey so just gear down and enjoy the view."
As you can see I do a lot of self talk.
Veronica