If anyone is interested in the Artisan Bread in 5 Minutes a Day - check out my blog. I LOVE that book and use it all the time. I did a photo essay of sorts on one of my batches as an illustration about a month ago. Good stuff and sooo easy!
I can't tell you how many failed loaves I had prior to using this method. A house at 55F is just not conducive to raising bread dough - even my bread machine had issues with it!
Oh, and I'm definitely a fan of the bread machine for simplicity. Dump in the ingredients and walk away. It doesn't get much easier than that. I don't like the shape of the loaf that my machine makes, so I use the dough recipe most times and bake it myself in the oven. While I know that making bread by hand is simple enough, when one can barely find 30 minutes to make a home cooked meal, 2 - 3 hours spent on making bread is a true luxury. A bread machine is a great timesaver (and home made bread costs pennies and is so much healthier than store bought stuff).
Just my .02