I name things that I feel a connection to. And I definitely feel that w/ my bikes! Especially apparent now that I've sold my first bike, who I miss dearly. Her name was Sexy Purple.

Currently my road - the Look 585 - is affectionately known as Frenchie. I'm getting a Surly 1X1 setup like a townie this weekend. And I'm thinking her name is going to be Sparkle. Though we won't know til we bond. I also name my BFs bikes - Great White - the white giant mtb who has white richie bar and stem, and Super Sonic Speed Machine - the Scott Addict.

Its all about emotional connection.