while I completely agree that their clothing choices are a bit excessive, I can also see where they're coming from. Their business IS fashion. They HAVE to wear that stuff to work or their high end clients won't take them seriously... how can you try selling fancy jewelry or clothing whilst wearing sweats?

And of course, sprouting from that, if there is a very pricy designer dress that you have to wear, then it makes sense to carefully wrap it in tissue and nestle it safely somewhere on your bike. No one's gonna stuff a $1,000 dress in a backpack... seriously!

personally, I am the anti-thesis of excessive materialsism, but I also believe in the theory of "to each their own", and I try to remain objective about it. I couldn't imagine wearing clothing like that on a bike, but at least they are trying to come up with ways to bike to work, despite all of the extra hassles they have to go through to do it. I say kudos for not driving despite the time and effort they'd probably save.