As for the clothes... UGH it's hard. I have an entire womens section and cant sell anything to save my life. I'd like to think I have a nice selection of jerseys, but they just don't sell. So I'm sitting on a bunch of dead stock that I plan on practically giving away at our sidewalk sale next month.
I think most women are going online for clothes. Great for TE, not so much for us. But thats ok. We are going to go in a new direction and move more towards custom shop jerseys.
And thanks to you ladies you have sparked my creative side to design some cool one!