I'm a full time student and I have noticed in the last year the single speed trend. What the heck! Who said that 'look' was cool? It offends me when I roll up on my fender laden honey while sporting my egg beaters, spandex and yes....a HELMET. I ride but I'm not 'that' cool (tons of sarcasm here). Not really offended just highly entertained by it. I think the fact that bikes are becoming cool again has boosted member of our cycling team though. So there's an upside to it.