Yeah Aggie- I see it all the time too, but mostly with the bmx racing kids.. Parents come running in wanting - as Lance used to say "the sheaat"... The newest, coolest, lightest, etc.... I just order it up and smile. And then I see the kids throwing their bikes on the ground like common trash at the races- and throwing a fit because they didnt come in first..
Yeah dad, they really deserved that new dxr crankset now didnt they?? sheesh.
The latest is every kid in town wanting to clip in. I have 5-6 year olds coming in to get clipless pedals?? And they are ROOKIES! OY

After our son started demading that he needed one of the high end Trances, and would settle for nothing less than xtr and full fox, we decided that he needed a little reality check.
We have yet to have set him up on a new bike.
But as for this kid on the tricked out Titus with the sweet cobalts, more power to you dad! Maybe he's an up and coming pro? Who am I to judge??
Our manager runs cobalts on his race bike. Nice wheels. Very nice.