Yup there are definitely more people doing these rides, in general. And I think that's a good thing.

So maybe, ultimately, there need to be MORE rides. Like that new Alta Alpina double (and its variations - you don't have to do 200 miles, but you do the same and more passes as the Death ride). I am hoping that has a good turn out for them. http://www.altaalpina.com/challenge/