"Luxury" jeans are hand dyed and distressed (for different washes and styles) instead of being done by machine, among other things. Should they be $300? No. There are plenty of high end jeans brands that are at least as nice and cheaper, though a few years ago when the concept was newer (at least for jeans-only brands, not high end designers who also made jeans), they were all under $150, because $100 jeans were twice as expensive as what you could get at the GAP. Now the prices are all extra inflated. I don't want Rock Racing to go under, but it would be nice to see companies like Rock & Republic readjusting their prices, even if that means some layoffs.