there are limits to what Photoshop can achieve without it looking pretty obvious (just as airbrushing used to look pretty obvious when taken too far in the days before computers...) It does mean that makeup artists, stylists and photographers can afford to be a bit more sloppy these days... you can fix it later...., but most of the tricks they use these days have been done before. It just took more effort.
I won't argue that it gives a sense of beauty that is basically not achievable.... if even the women who are already deemed to be the most beautiful in the world end up getting digitally enhanced.... I would be much more interesting to see a comparison of the actual original shot to see what was really changed. With the lighting difference and that they really smoothed out and pinned back her shorts its a little harder to tell. (you want faked, that might be some of the worst of it... those shorts are so pinned back that she probably can't move from that position.... that's why clothes on store manikins look so good too and so often don't look nearly as nice when tried on.... safety pin tailoring....)



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