We really love the red cargo rice. It is pretty and tastes good. The other rice we like a lot is Jasmine rice. I don't like sticky rice so much.
Believe it or not, I don't like the Italian rices so much, they seem to be overly processed.

Oakleaf sorry, I wasn't comparing safeway brand with the top of the line, i was more thinking of the middle of the road brands, because like you, i can't justify 40 bucks for it.