We already have a strong "indie" movement in Concord. The town government is making a concerted effort to get people to shop locally in our 3 shopping districts (for the holidays). While it's true that these stores don't meet all of my regular shopping needs, I don't go to any big box stores. Heck, I don't even go to big department stores anymore; small national brand stores, yes.
My husband, who does tons of work around the house, tries to patronize our 2 local Ace Hardware stores. The one in Concord rarely has what he needs, but the one in the next town where we used to live does. But, he does have to go to Home Depot for many items.