Although I've not made it clear, I'm not trying to make WalMart the issue. What I see is:
  • an orchestrated effort presumably targeted at a single retailer - in this case walmart...but it could just as easily be the socially sensitive and more popular TraderJoes competing against the local grocery coop.
  • a bias to giving a 10% discount...why don't the stores simply lower their prices 10%? Frankly, because they don't have the margin...so they're cutting off their nose to spite their face


"Build a better mousetrap and the world will beat a path to your door". This just seems inherently wrong and short sighted to me...