One of these ads came on last night and I engaged DH in discussion of it. He was raised like me albeit even slightly lower middle class and views them as dumb. Offensive or appalling? Not really but he can't imagine any can give a car. He got his Grandpas old 1985 GMC with no AC for his 16th birthday in 1996. I still remember the grandpa-esque bumper stickers like plumbing union and "If you don't like the way I drive get off the side walk!"

Funny thing is he has a relative that is a self made millionaire, literally she has that much in cash in the bank then real estate worth as much. The woman is extremely frugal her husband and her made that money through smart investments and living on a depression era mindset. She has two vehicles, both purchased with cash before her husband died in 1999. A suburban and a Z71 Farm Truck, neither with any more bells and whistles than power windows.

At Christmas she gives both her children $10k or maybe it is $20k. BUT she expects her daughter to take her to all her appointments and run errands plus her husband does some small handy work. Her son is expected to move cattle, repair fences, plumbing and take cattle to auction or slaughter. So my husband still doesn't get it since they work for her generosity. She could afford to buy every child and grandchild a Lexus and have money in the bank but she never would. She might if we earned it by hauling cattle and goats plus fixing things on her ranch.