Fizik microtex (regular, not "soft touch") is really easy to clean, even the white. It is, however, not at all cushy. I don't have much of a problem keeping the white S-wrap clean. I used to have the blue, and I had to clean it almost as often. A shop around here uses degreaser (like White Lightening clean streak) to clean bar tape. I've seen it work really really well on the S-wrap.