This is the pronunciation I've heard as well. I'd have probably spelled it rue-bay, but same diff.

QUOTE=Eden;367438]?????? I would think that however you say it must be correct.... It is a French word isn't it..... (as in the famous Paris-Roubaix!)

I've always heard it said "roo-bay" (as opposed to roo-bee for Ruby)

Are we talking shop guys here who are just assuming that you must want/need the "women's" bike and not the unisex one...[/QUOTE]