I think bike color was partially responsible for me getting a mountain bike. Someone on here posted a photo of a giant rincon that was OD green. 20 years in the army and I'm drawn to OD green things, I thought it was the most beautiful bike I'd ever seen.
Later, I'd started looking at mountain bikes, and thought how neat it would be if I could get one in OD green. There were the Trek 4300 bikes, all OD green and black, I loved the color. But the bike just didn't fit me right, I tried the different sized frames and it just didn't feel as good as a gary fisher marlin disc I'd ridden (out of my price range). Then they bike shop guy remembered a wahoo he had, and when he brought it out, the brown color wasn't bad, but it wasn't OD green, and really didn't do anything for me. When I rode it, though, I knew it was my bike, and the brown color looked like chocolate out in the sun. So I didn't pick it for it's color, but color was a part of the consideration when I was bike shopping, although the fit trumped color.
vickie