At the Philly Pro Race last year, one of the local bike shops had bogarted a whole section of Lemon Hill. All roped off and VIPed up, you could only cross the velvet rope upon invite. That's not the funny part though.

They were also raffelling (sp?) off a bike and selling the tickets to everyone who was not inside the velvet rope. Their salespeople, you ask? A couple of 20-something girls wearing underwear and tight-fitting cycling skin suits. Those of us who actually ride bikes found this hilarious and began quizzing the girls about the specs on the bike. The blank stares and the statment, "Oh, i don't know...I don't actually ride bikes." (said with a measure of disdain at the thought) were really side-splitting.

But it worked!