:I wonder if this is from CP+B (Crispin Porter + Bogusky). They've done a good bit of work for Peal Izumi in the past, including the We Are Not Joggers campaign, which got a lot of praise in the agency world.::

well, they were noticeable and I suppose provocative. But if making fun of people exercising garners praise, I am glad I am not in that world.

I am not alone in this view... Google is proof.