Quote Originally Posted by Grog View Post
I think the idea is to have men spend a bit of time looking at the poster and registering the PI logo in their brain.

Or bike mechanics posting it in the back of their shop.

My brother has a (car) mechanics shop and you wouldn't believe the calendar they're receiving... I knew they existed but I thought they were a thing of the past. No way.
I think that is exactly the intent.

I cruised the PI website and there isn't even a "jersey" (and yes, I feel compelled to put that in quotes! ) of that design in their lineup.
So they are not advertising a jersey, or even a women's line of bike clothing....they are marketing a logo.