Quote Originally Posted by Grog View Post
I think the idea is to have men spend a bit of time looking at the poster and registering the PI logo in their brain.

Or bike mechanics posting it in the back of their shop.

My brother has a (car) mechanics shop and you wouldn't believe the calendar they're receiving... I knew they existed but I thought they were a thing of the past. No way.
I know, it's aimed at brand recognition/association. But they can do it in a whole bunch of other ways that wouldn't offend a reasonably large proportion of their customers. PI has upset me with another campaign they've run in Runner's World, denigrating "jogging" versus "running." In an age where too many are inactive, any form of exerciser should be praised and a potential customer. I didn't email them about those, but this is probably enough to push me away from Pearl Izumi. I'm liking other brands more anyway these days...