Time to write letters...

[tygab]

that is a poor ad if they are trying to sell to woman because it says nothing about the clothes, and a poor ad if they are trying to sell to men. I mean, would a guy think he's sexy like a female if he buys PI clothes or something?

anyway I'll be writing to let them know I'm disappointed.

The "Contact us" email from the PI site is: info@pearlizumi.com.

Maybe that'll get them some spam, too.

[BabyBlueNTulsa]

I sent them my thoughts on this also...

Thanks for the heads-up, gf!

[Grog]

I think the idea is to have men spend a bit of time looking at the poster and registering the PI logo in their brain.

Or bike mechanics posting it in the back of their shop.

My brother has a (car) mechanics shop and you wouldn't believe the calendar they're receiving... I knew they existed but I thought they were a thing of the past. No way.

[tygab]

I think the idea is to have men spend a bit of time looking at the poster and registering the PI logo in their brain.

Or bike mechanics posting it in the back of their shop.

My brother has a (car) mechanics shop and you wouldn't believe the calendar they're receiving... I knew they existed but I thought they were a thing of the past. No way.

I know, it's aimed at brand recognition/association. But they can do it in a whole bunch of other ways that wouldn't offend a reasonably large proportion of their customers. PI has upset me with another campaign they've run in Runner's World, denigrating "jogging" versus "running." In an age where too many are inactive, any form of exerciser should be praised and a potential customer. I didn't email them about those, but this is probably enough to push me away from Pearl Izumi. I'm liking other brands more anyway these days...

[7rider]

I think the idea is to have men spend a bit of time looking at the poster and registering the PI logo in their brain.

Or bike mechanics posting it in the back of their shop.

My brother has a (car) mechanics shop and you wouldn't believe the calendar they're receiving... I knew they existed but I thought they were a thing of the past. No way.

I think that is exactly the intent.

I cruised the PI website and there isn't even a "jersey" (and yes, I feel compelled to put that in quotes! ) of that design in their lineup.
So they are not advertising a jersey, or even a women's line of bike clothing....they are marketing a logo.

[Pedal Wench]

The "Contact us" email from the PI site is: info@pearlizumi.com.

Maybe that'll get them some spam, too.

Letter written and sent.