I really think sometimes, for me personally, the color of my bike affects me. I love the color blue, but the shade Specialized chose for their 2007 Dolce is not my blue. I ride that bike a lot, but I don't enjoy it as much as I would if I liked the color more. Plus the bar tape is white. I know I can swap it out or paint the frame, but I don't really have time.
I also hated the 2007 Trek series in Pepto pink. Bleh!




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I'm willing to pay extra for a look that makes me happy, and I realize I'm lucky in that I am able to have the choice.
