Wheel question

[JaneE]

Do the "Race" wheels come stock on the Ruby Comp or are you trying to tell the difference between two wheelsets, both of which would be an upgrade to the wheels that come standard on the Ruby?

The Ruby Comp comes stock with Shimano RS-10 wheels and hubs. When I described what I had felt (and didn't like) after first riding the bike and then riding a Madone on some variation of Bont. wheels, the shop guy suggested I try different wheels (Bont. Race) on the Ruby. I don't know (yet) what the price differential would be between the Race and Race Lites.

Never considered custom wheels. Gosh, I don't think I'd even know where to start that search!

To hijack my own thread: if I were to consider custom wheels, how would I go about deciding what to get and whom to get them from? This is something that I really know nothing about.