I have some Ride Like a Girl merchandise. The picture that goes with the slogan is a girl having a blast riding her bike with her legs outstretched on either side. To me, it keeps the "fun" in cycling and, in a way, proclaiming to guys that YES I'm a girl and YES I'm a cyclist, but I can have fun with it, too.

To be honest, though, sometimes I do have mixed feelings because I DON'T want to be viewed as "less than a guy" or someone who is just goofing off with a bike instead of a serious cyclist, but I do think it's all in fun.