"Ride like a girl"... How do you feel about that?

[Bluetree]

Well, I certainly dont refer it as "punishment" as there is nothing punitive in my choice of shops. And yes, it IS a different perspective.

In my area I'm very fortunate to have about a dozen local bike shops from which to choose. Some are geared towards the bling-bling/race crowd and others are geared towards the more recreational riders... and it's easy for me to get an idea of which one according to the merchandise on the floor.

It's about perception, branding, marketing and name-recognition. If I walk in and see names like Assos, Sidi, Campagnolo, Cervelo, for instance, I get a good idea of the focus of the store. But with the limited floor space of most LBSs, if I see the womens section highlighted by an overload of pink (or RLAG stuff) my perception is that the store is not aiming at me as a customer.

I'm not saying there's anything wrong with that approach, and I can certainly understand why one segment of the womens population would like it (Terry's success is proof of that)...but it's not for me. I speak with my $$$ and I'd rather do my talking elsewhere.

[Bluetree]

Btw, I have no feelings one way or another about the slogan. I don't really need one to show people I'm "a girl"... Kinda obvious, you know!

Besides, it doesn't matter if you're wearing pink, riding a triple, have a ponytail, or dressed in a burlap bag... When you drop a guy, he knows darn well he's been dropped BY A GIRL!!!!

[SouthernBelle]

I do have the RLAG wool sweater that was in the catalogue last year. It is happily not pink. I got it to wear on really cold rides, but it so comfy I wear it more than that.

I don't care for Terry's pink RLAG line. I find it just too precious overall, not just the slogan.