Quote Originally Posted by Bluetree View Post
If I went into a shop and saw the RLAG merchandise, I would be less interested in that LBS. I have no negative feelings about the slogan, but I've never seen RLAG merchandise that isnt girly, adolescent or (IMHO) silly looking.

When I walk into a shop I want to see high-end performance gear that helps me kick butt as an athlete. If a shop wants to be woman-friendly, I'd rather see employees versed in womens riding issues, smaller high-end bikes, wide selections of small wheels/shifters/handlebars/etc, and a larger selection of womens technical apparel.

That RLAG merchandise just doesn't to it for me.
instead of punishing your LBS, if if you have that strong of feelings about RLAG, perhaps write a letter to Georgia Terry, founder and owner of Terry bikes. She's female obviously, and had done a tremendous job of promoting and enhancing women's cycling.

Terry builds bikes for women, and has an incredible line of clothing and accessories. I doubt that RLAG is not women friendly, it's just a perspective that doesn't appeal to you.