If I went into a shop and saw the RLAG merchandise, I would be less interested in that LBS. I have no negative feelings about the slogan, but I've never seen RLAG merchandise that isnt girly, adolescent or (IMHO) silly looking.
When I walk into a shop I want to see high-end performance gear that helps me kick butt as an athlete. If a shop wants to be woman-friendly, I'd rather see employees versed in womens riding issues, smaller high-end bikes, wide selections of small wheels/shifters/handlebars/etc, and a larger selection of womens technical apparel.
That RLAG merchandise just doesn't to it for me.



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