Actually I always thought cycling was staying true to sizing. Small really does mean small when it comes to jerseys. The fact that I can buy small non-cycling clothing is just plain inaccurate, I'm really a Medium leaning towards Large at times.

I'm all for healthy curves and healthy body shape, but I can't stand it when fat activists love to toss around the statement that Marilyn Monroe wore a 14 dress size. I kindly remind them that size 14 back in the 1950's is more akin to a size 8/10 nowadays.