taking on pretentious advertising

[lph]

it's old, but I hadn't seen it before. Absolutely hilarious from Fat Cyclist:

http://www.fatcyclist.com/2006/09/29...tter-to-assos/

I know several Assos fetishists of the Dr. Michael Lammler-type, but I don't think they would appreciate the humor

[lph]

actually, I would love to see a follow-up to that post taking on Assos' new post-ride "total comfort leisure solution": http://db.assos.com/

I rather like their idea, which is to have simple, elegant, functional clothing, only one of each style, that all match... but the advertising is... well, take a look at the womans "leisure pants"

[PscyclePath]

Fatty has brass... That's what makes his blog such a delight. My all-time favorite is when he wrote the Gary Fisher brand manager last fall and asked for a free Superfly:

http://www.fatcyclist.com/2007/11/08...t-selling-out/

Thing is, Travis-the-Gary-Fisher-man took him up on the deal... and Travs is my kind of bike advocate!

http://www.fatcyclist.com/2007/11/14...esponds-to-me/

Fatty now has his Superfly, but I think he gave in and actually bought it...

[alpinerabbit]

that design is wrong on so many levels.

Assos is supposed to be a swiss brand. I was just telling myself how god that swiss jersey looked on Cancellara, and would like to be happy this is swiss.

This, however, looks like an italian "street"worker/wannabe actrice.
She can't even carry herself right in heels, or the stylist is telling her to look like a dork on purpose. The outfit is about as swiss as a perspex cuckoo clock.

[Velobambina]

When I saw her shoes, my first though was that she has bunions in her future!

[pardes]

Oh my but that was funny! I just loved the section on chamois creme.

"Alas, I did not realize that one of the main ingredients in Assos Chamois Cream seems to be menthol, of approximately the same concentration as Ben Gay. My nether regions were simultaneously aflame and freezing, which is nowhere near as nice a feeling as you might expect."

Thanks for introducing me to the Fat Cyclist.

[Zen]

Can you imagine wearing that?
The inspiration for that pose is beyond puzzling.

[maillotpois]

I feel compelled to resurrect an oldie but goodie from Assos, The Splitter:

http://www.assos.com/en/womens/detai...icle=52&color=

[malkin]

It looks to me like she's ducking down to keep her head in the picture.
Or else the photo caught her in the first part of falling over.

[OakLeaf]

I feel compelled to resurrect an oldie but goodie from Assos, The Splitter:

http://www.assos.com/en/womens/detai...icle=52&color=

O.M.G[arter belt].

So, any time you have to pee, you have to take your bra off?

[Zen]

I feel compelled to resurrect an oldie but goodie from Assos, The Splitter:

http://www.assos.com/en/womens/detai...icle=52&color=

Is that thing on the right way?
i'm baffled.
Assos indeed.

[Kano]

And she's very deformed -- or the chamois very misplaced!

Karen in Boise, who won't even go anywhere near that insane "leisure suit" above!

[mimitabby]

maybe the assos is on backwards?
yep that's what i want. to have to take my bra off each time i go to the bathroom. AND my jersey.
sigh

[BleeckerSt_Girl]

Can you imagine wearing that?
The inspiration for that pose is beyond puzzling.

With heels like that, you have to lean backwards all the time or else you'll fall on your face.


I loved the clip from the Assos "DB" promo, where the elegant Euro woman is explaining the reason the DB line of leisure clothing was designed -because cyclists "didn't know what to wear after the bike ride".
Do we really not know what to wear after a bike ride? Any cyclist who can't solve that 'complicated problem' must be a total airhead.

[BleeckerSt_Girl]

maybe the assos is on backwards?

You mean like Assos-backwards?