I use it on the upper leg wher it meets the body, and also where my sit bones are. Never tried it on the girly bits, although I'll occasionally give the chamois a swipe too.

It *is* petroleum-free though.

Edit: You may want to try trimming (sorry to get so personal!). Not shaving, just a hair cut. Pulling hair down there really hurts and, the shorter it is, the less that there is to pull. *blushes*