I rode my new bike to work today, so it was sitting in my office all day. Several people looked at it (I used my brand new bike as a excuse to get out of a golf scramble/drinking fest on Friday, so they knew about it). One guy kept throwing out numbers, just to get to me. Another one came in, hefted it, and said "$xxxx". He was exactly right. Other than with him, I'm continuing to use my "a lot less than list price" line. For the most part, my coworkers (being engineers & mechanics & other mechanically-inclined men) are more interested in the construction than the cost (comments like "they didn't give you all your spokes", "must be expensive if the seat has the name phonetically spelled right on top", "don't let it get hit by a rock (the carbon fiber frame)"), but they do ask.