I saw a Cervelo commercial today. Mostly I've been zapping all the commercials. DH, who doesn't ride much, laughed at the line in the Cervelo commercial, "We build bikes for everyone."

What Liza said about the "riding backwards" trailer. Plus, I thought it's just bad marketing. Why not portray excitement and a positive attitude about the future of the sport? I can't imagine them getting back any viewers with that melancholy, apologetic approach.