Probably the toughest market to deal with is the old timer club cyclists... It's derned tough to teach old dogs new tricks, and to break old bad habits. A number of our local club leaders signed up and took Road I when Willa first started offering it here -- probably out of curiousuty as much as anything else -- and immediately went back to their old ways.
I had a little epiphany the day after our class where I got to do a quick turn to avoid being backed over in the agency parking lot and then a panic stop to dodge a small child on the River Trail. That convinced me that there must be something to this stuff, and so I signed up with the League and started working on my LCI. It was a lot deeper process than I anticipated, but it's made biking a whole lot more fun and fulfilling for me.
One of the best ways I've found is to get out there and preach the gospel of "effective cycling," and set an example for your local riders. I work a lot with our new riders and the young folks to teach good habits from the start, and chip away at the monolith of the old club riders as opportunity permits.
Tom




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