I think people already know how much they pay and how much more than before. Many just don't know the basics of how to do things on a bike. They have the bike in the garage, out on the porch but don't know the basics.
Lesson one: think off streets, side streets, less used roads. These newbies are mostly driving their bikes on the same d@ng blasted busy streets they'd drive
Do you have bike clubs in your area? Can they be enlisted to do a "novice rider series"? That's what most people need, low pressure, fun, learn all they need to know.
www.511.org check their ride mentoring program. Anonymously matches up experienced bike commuters with veterans.





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