Have a map hung up of good bike routes in your area. A real map does help you also answer questions in this area.

You could use coloured pins to allow people to position pin on a fav. route or destination.

Teach, but make it fun., interactive...'cuz we all know here, that's why, in the end, we are all still on our bikes.

Of course, if you have a creative soul in your cycling circles, they make something for you also. People forget there's a whole artsy side to THE BIKE and how you create haiku about cycling, decorate a bike, etc.