Northwave Women's Apparel

[Susan Otcenas]

Most domestic manufacturers do not have big European distribution. And they don't believe there's enough demand for euro-styled apparel in the US alone to make it worth building those pieces. In other words, Northwave probably sells lots of this stuff in Europe, so they can make a few extra pieces and send them to the US profitably. But the US unit volume in this type of apparel isn't enough to justify making it if there's no other outlet for it. Not unless the consumer would be willing to pay ALOT more money per unit.

Bibshorts are a great example. I have 6 different women's bibshorts in stock at the moment. I have sold a grand total of 65 units so far this year. That is a really really tiny amount, and only averages out to 11 units per style. Truthfully, it isn't profitable for me to sell them But it IS part of our company's mission statement, so I do it anyway. But I'm in control of this company; I have no investors, so I can pretty much do what I want.

However, manufacturers usually have to answer to shareholders and/or investors, and simply can not run unprofitable lines of business. And women's bibs are barely making the grade even with the vendors that are doing them.

Bluetree, I do have a few suggestions for jerseys we currently stock that might fulfill some of your requirements. Here's a few you might consider.

http://www.teamestrogen.com/products.asp?pID=31993
Sportful is a sister company to Castelli

http://www.teamestrogen.com/products.asp?pID=30140
Gore Bike Wear does a huge business in Europe, and the style lines reflect that. I love love love this jersey. I own one and its one of my favorites.

http://www.teamestrogen.com/products.asp?pID=30373
Giordana. Italian, of course. We carry Giordana's women's bib as well.

http://www.teamestrogen.com/products.asp?pID=33501
Descente Aria Jersey - we have it in 3 colors. This jersey is flying off the shelves.

I really wish I could give you some better (or at least some more satisfying) answers.

Susan

[Bluetree]

Thanks again for spending the time to explain everything. You and your crew are the best!

P.S. Yes, I'm ordering another pair of those Giordana bibs (they rawk).