I think this idea is great. I don't have a very creative mind to offer ideas, however, I would say that a prime channel like ABC, CBS, NBC etc. would have the most impact on the amount of viewers watching.

For myself lately, I noticed more big company commercials are using cycling to get their point across. I always hope that it will plant a seed in one more persons head to think, hmmmm maybe I should ride a bike.

I also agree that a the show should cater to the average person wanting to just go out a ride a bike, like you said for commuting or something. Not just racing.

~ JoAnn