So I switched to tubeless....

[sundial]

Our resident shop mechanic is reading this thread over my shoulder.
He says air it up to 65 and let it sit overnight to make sure that the tire seats correctly on the rim.

Thanks Denise, I'll go for the pump workout here in a minute. I run it at 50+ psi when I'm on the pavement but I back it down when I'm on the trail. I'll pump those babies up and see if that will help seat it right. Thanks everyone for your advice.