I have a pair of green ones for my Brooks running shoes. A pair of black ones (stiffer) for my bike shoes. I have berry ones but a PT a while back didn't think they were right for my feet -however I can't recall the specifics she gave-something about where the mt bump was for my foot. I really like my superfeet. I do have to remember to replace them more often. (A podiatrist just recommended permanent orthotics for me but my insurance will only cover if for diabetes -$600-800!). He said I could bring my superfeet in and he could make them more custom-like as an option (I guess I could also buy the softer orthotics). Another insert the podiatrist rec'd is Sole.

Course it's important to walk and break in your superfeet before running in them if they're for running. Break in hasn't mattered as much for the bike shoes for me.
good luck!