Celebrity-in-the-race dynamic aside, as I understand it J-Lo has a pretty good record of supporting girls' empowerment through sports, physical fitness, etc. I remember reading a few years ago that she sponsors a girls soccer team in the Bronx and she would buy gear and supplies for the whole league, not just her team.

If she manages to inspire some of those girls to take up sports and discover the well-being that comes with getting fit and achieving their goals, then more power to her.