I think I catch what people are trying to say about the women's stuff being floral and pale colors. If this was also offered in say orange or black but still with women's features would that be okay? The design is definitely trying to change for women, although I need more water that that.
I personally like the girly stuff even though in my non-cycling life I am pretty much not girly. I hate fashion, styling my hair, in fact my only girly vice is eye makeup!

I have noticed a lot of the bike manufacturers offering gender neutral choices, maybe a slow change is coming. My WSD Cannondale came in the blue/black combo which is not over the top pink or floral but definitely not masculine and a very gender neutral silver and black.